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OpenAI Removes ‘io’ Branding in Trademark Dispute But Jony Ive Deal Stands

A court order halted io branding after a trademark suit from AI-earbud startup iyO

This image appeared above the project announcement on OpenAI.com
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The brands io and iyO have created trademark confusion.

Overview

  • OpenAI pulled all public mentions of its $6.5 billion acquisition of Jony Ive’s io startup following a court-ordered injunction tied to iyO’s trademark complaint
  • The company confirms the merger of Ive’s hardware team into OpenAI remains fully on track despite the branding takedown
  • OpenAI says it disputes iyO’s infringement claims and is reviewing legal options to restore the io name
  • Designed by Ive’s LoveFrom firm, the collaboration aims to produce an unobtrusive, screenless, voice-activated AI device that is expected to debut in 2026
  • iyO had earlier approached OpenAI for collaboration and funding before filing its lawsuit, citing consumer confusion over the similar names