Overview

• Sora 2 debuts with synchronized dialogue and sound, more realistic physics, and improved control over multi-shot scenes, representing a marked jump in video generation quality.
• The Sora iOS app is invitation-only in the U.S. and Canada, serves a TikTok-style feed of entirely AI-made clips, and quickly climbed to No. 3 on the U.S. App Store with about 164,000 downloads in two days.
• A consent-based Cameo feature lets users record a one-time video and audio sample to create a controllable likeness that others can use only with permission.
• Within hours, Sora-created clips spread widely, including realistic deepfakes of Sam Altman and videos featuring copyrighted characters such as Mario and Pikachu, intensifying misinformation and IP concerns.
• OpenAI applies moving watermarks and invisible metadata but acknowledges provenance limits, and reporting indicates a default allow-unless-opted-out approach to copyrighted material that legal experts say is legally risky; internal reactions are mixed as Altman says consumer products help fund AGI research.