Overview

• ChatGPT now embeds interactive apps from pilot partners including Spotify, Canva, Coursera, Figma, Expedia, Booking.com and Zillow.
• The feature is available to logged-in users outside the European Union across Free, Go, Plus and Pro plans.
• Users can invoke apps by name or let ChatGPT surface them contextually, with outputs like maps, playlists and videos rendered inside the chat and account logins supported.
• Developers can start building with the Apps SDK preview based on the Model Context Protocol, with formal reviews and a public app directory to follow later in 2025.
• OpenAI published privacy and safety requirements that require clear data disclosures before connecting and limit apps to necessary data.