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1h ago

OpenAI Promises Rights-Holder Controls and Revenue Sharing After Sora 2’s Viral IP Videos

Major rights holders are moving to restrict use as concerns over deepfakes intensify.

Sora
In a video that went viral, a clip shows Nickelodeon's SpongeBob SquarePants cooking up meth, raising copyright concerns.
Image
Vinod Khosla, founder of Khosla Ventures, accused critics of Sora of having 'tunnel vision'

Overview

  • CEO Sam Altman said OpenAI will give copyright owners granular tools to govern character generation in Sora, including the ability to block use, and will pilot revenue-sharing for approved IP.
  • Talent giant WME told OpenAI it is opting out all clients from the latest Sora update, and Disney has reportedly declined participation, signaling swift resistance from Hollywood.
  • Sora’s invite-only app, currently in the US and Canada with 10‑second clips, generated widely shared videos featuring franchises such as SpongeBob, Pokémon and Rick and Morty, prompting IP complaints.
  • OpenAI told outlets it will work with rights holders to block characters and handle takedowns, as coverage noted earlier guidance that studios needed to opt out and highlighted uneven treatment of Japanese versus US IP; a Japanese lawmaker urged action and Nintendo reiterated it will police infringements.
  • Experts warn the tool lowers barriers for realistic fabrications despite guardrails, with reports of convincing fake CCTV and war scenes, while independent tests find major gains in fidelity and directing control alongside physics and micro‑interaction errors.