Overview

• Sora 2 launched this week as an invite-only, standalone app in the United States and Canada, generating up to 10-second AI videos in a TikTok-style feed.
• Sam Altman said on Oct. 3 that OpenAI will move toward an opt-in approach for copyrighted characters and give rightsholders granular tools, including the ability to block use.
• OpenAI plans to test a revenue-sharing model inside Sora for IP owners who allow their characters to be generated, acknowledging the framework will require iteration.
• WME told agents it has opted out all clients from Sora 2, and at least one major studio, Disney, has declined participation, signaling mounting industry resistance.
• Viral outputs have included SpongeBob mashups and fabricated CCTV of Sam Altman, prompting expert warnings about deepfakes, harassment, and misinformation despite stated safeguards and a consent-based cameo feature.