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OpenAI Pledges New Sora 2 IP Controls, Tests Revenue Sharing After Viral Launch

Altman’s update follows a week of complaints about viral copyrighted characters alongside deepfake cameos.

Overview

  • OpenAI says rightsholders will get more granular control over character generation, including the ability to block use, and it will begin trials to share revenue with those who grant permission.
  • New safety updates include cameo preference controls that let people restrict how their likeness is used and a plan to make Sora’s AI watermark clearer and more visible.
  • Talent agency WME told staff it has opted all of its clients out of Sora 2, and reporting says Disney has declined to allow its material in the app.
  • Sora’s feed rapidly filled with clips featuring franchises like SpongeBob, Pokémon and South Park, prompting warnings from Nintendo and a Japanese lawmaker about potential IP violations.
  • Coverage highlights policy ambiguity that began with an opt‑out stance for copyrighted material, with Altman now signaling greater permissions for rights holders as the invite‑only app tops Apple’s free charts.