Overview

• OpenAI announced a new Apps SDK designed to let partners such as Spotify, Zillow, Canva, Expedia and Booking.com run interactive components directly inside ChatGPT.
• Head of ChatGPT Nick Turley said the product will shift over the next few months toward an operating system–style experience with task-specific applications, moving beyond today’s “command-line” feel.
• The company is developing an “agentic commerce protocol” to enable in-chat checkout and capture transaction fees, and it is considering paid placement so long as results remain highly relevant.
• Discovery will initially show multiple apps in the same category and then prioritize choices using personalization based on user activity or stated preferences.
• Privacy plans require developers to request only minimum data with clear disclosure, with future granular permissions and a partitioned memory model to control what apps can access.