Overview
- In a joint statement with The Estate of Martin Luther King Jr., OpenAI said it has temporarily halted Sora generations of MLK after users posted disrespectful deepfakes.
- The company stated that public figures and their families should have control over how their likeness is used, and that authorized representatives or estates can request blocking in Sora cameos.
- Reports documented MLK clips featuring racist and demeaning content, and family members including Bernice King and Zelda Williams urged people to stop sharing AI recreations of their relatives.
- Sora 2 launched in late September with a fast-growing social app that quickly filled with videos of copyrighted characters, prompting Hollywood backlash and a pledge from Sam Altman to give rightsholders more granular character controls.
- As OpenAI tightens policies, estates and firms are deploying automated detection and takedown services such as Loti AI’s partnership with CMG Worldwide to counter rapid, large-scale misuse.