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OpenAI Nears Launch of Chromium-Based AI Browser to Challenge Chrome

By integrating AI agents and a native chat interface, the new tool aims to shift browsing interactions and undercut Google’s data advantage

OpenAI to launch AI-powered web browser to challenge Google Chrome dominance: Reuters
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OpenAI logo is seen in this illustration taken May 20, 2024. REUTERS/Dado Ruvic/Illustration/ File Photo

Overview

  • The AI-powered browser, expected to debut within weeks, will feature a native ChatGPT chat interface to keep interactions in-browser.
  • Built on Chromium, the tool integrates Operator and other AI agents to autonomously handle tasks like booking reservations and filling out forms.
  • By capturing first-party browsing data, OpenAI aims to challenge Chrome’s role in fuelling Google’s targeted advertising model.
  • Leveraging ChatGPT’s roughly 400 million weekly users, the browser launch is part of OpenAI’s strategy to weave its AI services into everyday personal and professional workflows.
  • The reveal follows rival AI browser introductions and comes as U.S. regulators press Google for a Chrome divestiture, potentially easing entry for new challengers.