Overview
- OpenAI’s new report, using a GDPval benchmark on real‑world tasks, finds advanced models outperform humans across many functions and identifies 44 occupations with high vulnerability, with roles in retail sales, editing and software development among the most exposed while nurses and producers show greater resilience.
- IBM and MIT document a Shadow AI gap in which employees adopt tools on their own—nine in ten workers in Mexico already use AI—yet only about 40% say their companies deploy it effectively and most firms globally report no measurable return, raising data‑security and compliance risks.
- Goldman Sachs projects AI‑driven productivity will lift GDP without comparable job growth, with early‑career workers in Generation Z facing the greatest displacement risk as hiring remains weak outside healthcare and automation spreads through routine tasks.
- Marketing teams are formalizing human+AI workflows, with WARC reporting 72% of brands using hybrid models and McKinsey estimating a 22% boost to digital ad returns and up to 30% content‑production savings for adopters.
- Labor‑market data in Argentina highlight a shortage of skilled trades such as plumbers and electricians—World Bank and INDEC cite a 25% deficit and an aging workforce—supporting forecasts that hands‑on roles will see strong demand even as some tech leaders predict outsized pay for these jobs.