Overview
- An Apps SDK debuts with native, interactive experiences running inside chats from Spotify, Zillow, Canva, Expedia, Booking.com, Coursera and Figma.
- Initial integrations are available to users, and apps can be invoked by name or surfaced contextually when ChatGPT determines they fit the task.
- OpenAI details monetization via an agentic commerce protocol enabling instant checkout and transaction fees, with paid placement under consideration.
- The SDK is built on Anthropic’s Model Context Protocol, and OpenAI has published the spec to reduce duplicate integration work for developers.
- Company leaders cite roughly 800 million weekly users and emphasize data minimization, explicit disclosures, granular permissions, and work on partitioned memory to govern app access.