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OpenAI Launches Third-Party Apps Inside ChatGPT and Unveils Apps SDK Preview

The move shifts ChatGPT from a standalone bot toward a platform for interactive, account‑aware services.

Overview

  • Starting today, ChatGPT can run apps from Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow, with DoorDash, OpenTable, Target, and Uber slated to arrive in the weeks ahead.
  • Users can invoke apps by name or have ChatGPT surface them contextually, as shown in demos that created Canva designs and an interactive Zillow home‑search map with follow‑up queries.
  • Developers get a preview Apps SDK built on the Model Context Protocol, enabling actions, interactive UIs including video, data connections, and sign‑in to existing user accounts inside ChatGPT.
  • OpenAI plans developer submissions and a public app directory later this year, with monetization guidance to follow and support for in‑chat purchases through an upcoming agentic commerce protocol and Instant Checkout.
  • CEO Sam Altman said ChatGPT has reached 800 million weekly active users, and the company highlighted new partnerships as it leans into enterprise adoption.