Overview

• Apps are live now for logged-in users outside the EU across Free, Go, Plus, and Pro plans, with the initial release available in English.
• Early partners include Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow, with more integrations such as DoorDash and Uber planned later this year.
• In-chat apps render interactive interfaces, can trigger actions, play embedded videos, and support account logins for subscribed services.
• Users must grant permission on first connect, and OpenAI requires developers to disclose data sharing and follow privacy safeguards.
• Developers can start building with the MCP-based Apps SDK today, with app submissions, a public directory, and monetization options—including Instant Checkout and an agentic commerce protocol—promised later this year; OpenAI touts reach to over 800 million weekly users.