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OpenAI Launches Sora App and Sora 2, Debuts AI-Only Short-Video Feed

An invite-only U.S. and Canada launch introduces an AI-only short-video feed with likeness safeguards plus an opt-out copyright policy.

Overview

  • Sora’s vertical feed shows only AI-generated clips capped at about 10 seconds, with no option to upload user photos or videos.
  • A Cameo feature lets verified users appear in generated videos, supported by liveness checks and notifications whenever a likeness is used, including in drafts.
  • OpenAI’s opt-out policy allows copyrighted material to be reflected in generated videos unless rights holders exclude their works, and Disney has already opted out.
  • The rollout begins by invitation in the U.S. and Canada, with a Pro tier, web access, and a developer API promised next.
  • Sora 2 is described as a major step up in physical realism, audio-video sync, and multi-shot storytelling, with added safety measures and wellbeing monitoring.