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OpenAI Launches Sora 2 With Longer Videos, Audio Generation, and ID-Based Personalization

Early Appfigures data signals swift iOS uptake with a No. 1 U.S. App Store ranking in the first week.

Overview

  • OpenAI announced via its official X account that Sora 2 is live with noticeably improved photorealistic video and added audio generation.
  • All users can now generate up to 15‑second videos on the app and web, while Pro users on the web can create up to 25 seconds, up from 10 and 15 seconds respectively.
  • A new Pro-only storyboard feature on the web enables planning and refining of video outputs.
  • The updated app adds a one-time video and voice identity check that lets users appear as themselves or include guests in generated clips.
  • Appfigures estimates Sora reached No. 1 on the U.S. App Store with roughly 627,000 iOS downloads in the first seven days, exceeding ChatGPT’s reported first-week 606,000.