Overview

• Powered by the upgraded Sora 2 model, the app generates high-fidelity, multi-shot videos with synchronized dialogue and sound, improved physical realism, and the ability to insert real people, animals, or objects into scenes.
• Sora’s invite-only iOS rollout is live in the U.S. and Canada, free with “generous limits,” and quickly climbed to No. 3 in the U.S. App Store as users shared viral clips featuring a consenting Sam Altman likeness.
• The app’s cameo system captures a short video and audio to let users control who can use their likeness, with OpenAI saying it bans impersonation without consent and layers in prompt and output moderation across video and audio.
• All Sora videos include visible moving watermarks and invisible metadata, yet OpenAI’s documentation notes the metadata is easily removed and “not a silver bullet,” a limitation experts say requires further testing.
• Early outputs prominently feature copyrighted characters and styles, and reporting says OpenAI is allowing such content unless rights holders opt out, drawing warnings from legal scholars and renewing scrutiny of ongoing copyright disputes.