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OpenAI Launches Sora 2 and Invite-Only Video App With Consent-Based Cameos

Provenance labeling anchors a launch facing rights‑holder objections to a reported opt‑out policy.

Overview

  • The Sora iOS app is rolling out by invitation in the United States and Canada, offering a short-video feed with remix tools and user Cameos that insert verified faces and voices into AI‑generated clips.
  • Sora 2 generates synchronized dialogue and sound effects and shows more physically consistent motion, with public examples currently limited to roughly five to ten seconds at about 1080p.
  • OpenAI requires explicit consent for Cameos, allows revocation that removes affected clips, and says it will not recreate public figures without their permission.
  • All Sora 2 videos carry visible watermarks and C2PA metadata, with youth safeguards, usage limits for teens, and content moderation aimed at blocking sexual and extreme violent material.
  • Multiple outlets cite Wall Street Journal reporting that OpenAI plans an opt‑out approach for copyrighted works, drawing pushback from film studios, while OpenAI signals a Pro tier for ChatGPT Pro users and a forthcoming developer API.