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OpenAI Launches Sora 2 and Invite-Only Sora App for AI-Generated Short Videos

The rollout tests an opt-out approach to copyrighted material that has prompted outreach to agencies and studios.

Overview

  • OpenAI unveiled Sora 2 and released Sora as an invite-only iOS app in the United States and Canada, with access via sora.com for invited users and plans to expand.
  • Sora 2 adds stronger physical simulation, multi-shot consistency and fine-grained control, and can generate synchronized audio, dialogue and sound effects.
  • The app presents a vertical feed of up to 10‑second AI videos with likes, comments and remixing, and it does not allow uploading photos or videos from a device; paid generation may apply if demand exceeds compute.
  • A Cameos feature lets users appear in scenes after a brief video and audio capture for likeness and identity verification, with tools to approve use, revoke access and remove videos.
  • OpenAI highlights parental controls, human moderation and recommendation settings tunable in natural language, while The Wall Street Journal reports a default inclusion of copyrighted material unless rights holders opt out and Meta is pushing a similar AI video feed called Vibes.