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OpenAI Launches Sora 2 and Invite-Only iOS App for AI-Generated Video

The invite-only iOS launch in the U.S. and Canada introduces verified cameos, provenance tags, opt-out copyright rules that already face studio resistance.

Overview

  • Sora 2 generates short clips with improved physical realism, better multi-shot consistency, and synchronized audio including dialogue and sound effects.
  • The Sora app serves a vertical, algorithmic feed of AI-only videos capped at about 10 seconds with remix tools, with no option to upload user-shot media.
  • Likeness use requires opt-in cameos verified by a liveness check; users are notified when their image appears in drafts or posts and can revoke permissions.
  • Access begins by invitation on iPhone in the U.S. and Canada, with a staged expansion that includes a higher-quality Pro model, web access, and a developer API.
  • OpenAI embeds visible watermarks and C2PA metadata and uses an opt-out approach for copyrighted material, with Disney among rights holders opting out as legal scrutiny continues.