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OpenAI Launches Sora 2, an Invite-Only iOS App for AI Video Cameos

OpenAI frames the app as a creator-led social product with strict provenance tools to curb misuse.

Overview

  • The app debuts by invitation on iOS in the United States and Canada, with gradual expansion planned and a higher-quality Sora 2 Pro for ChatGPT Pro users via sora.com and a future API.
  • Users can generate and remix short clips, share in a personalized feed, and insert self-authenticated Cameos that mirror their appearance and voice, positioning the app as a rival to TikTok and Meta’s video products.
  • Safety measures include permission gating for likeness use, activity checks requiring head movements and number recitation, AI watermarks on all outputs, and disabled screen recording.
  • The updated Sora 2 model improves physical realism and shot-to-shot consistency while adding synchronized dialogue, sound effects, and ambient audio.
  • Rights holders must opt out to keep material off the feed, with Disney reportedly declining participation, as OpenAI continues to press its fair-use stance on training data.