Overview
- U.S. ChatGPT Free, Plus and Pro users can now complete single-item purchases from Etsy sellers without leaving the conversation.
- Support for more than one million Shopify merchants, including brands like Glossier, SKIMS, Spanx and Vuori, is coming soon.
- Instant Checkout runs on the Agentic Commerce Protocol co-developed with Stripe, which OpenAI has released as open source for wider adoption.
- OpenAI says product results remain organic and unsponsored, merchants handle orders, payments and fulfillment, and users must confirm each step.
- The move pushes shopping into AI chat interfaces, positioning OpenAI against rivals experimenting with agentic commerce such as Google’s AP2, Microsoft and Perplexity, with multi-item carts and broader regional rollout planned.