Overview

• U.S. ChatGPT Free, Plus, and Pro users can now complete single‑item purchases from Etsy sellers without leaving the chat, with multi‑item carts and wider availability planned.
• Support for more than one million Shopify merchants is coming soon, with early access brands named by partners, and shares of Etsy and Shopify rose after the announcement.
• Instant Checkout runs on the Agentic Commerce Protocol co‑developed with Stripe, which OpenAI is open‑sourcing to speed merchant integrations using encrypted, tokenized payment data.
• Orders, payments, and fulfillment remain with the merchant’s existing systems while ChatGPT passes information securely; available payment options include a card on file, Apple Pay, Google Pay, Stripe, or credit card.
• OpenAI says product results are organic and unsponsored, merchants pay a small fee on completed purchases with no price impact for users, and buyers must explicitly confirm each step of a transaction.