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1h ago

OpenAI Launches Instant Checkout, Bringing Purchases to ChatGPT in the U.S.

The Stripe‑built Agentic Commerce Protocol underpins the rollout, with Etsy the first merchant to enable direct buys.

Para habilitar esta función, OpenAI también ha desarrollado el protocolo de comercio agéntico junto con Stripe, para que los comercios integren esta capacidad en sus plataformas, siendo Etsy el primer vendedor que lo ha implementado. (Imagen creada con IA)

Overview

  • Instant Checkout is live for Plus, Pro and free users in the United States, allowing product purchases directly inside a chat.
  • OpenAI and Stripe open‑sourced the Agentic Commerce Protocol (Apache 2.0), designed to let merchants integrate agent‑led payments.
  • Transactions use encrypted tokens with minimal data exchange and require explicit user confirmation at each step, according to OpenAI.
  • At launch the feature supports one item per transaction, with a planned multi‑item cart, broader Shopify integration and international expansion targeted for 2026.
  • Buyers are not charged extra per purchase while merchants pay a commission, a model that has prompted concerns about potential recommendation bias even as OpenAI says results are not sponsored.