Overview

• The feature is live in the U.S. for Plus, Pro and logged‑in free users, initially enabling direct purchases from U.S. Etsy sellers inside ChatGPT.
• Payments support Apple Pay, Google Pay, Stripe and credit cards, with merchants handling processing and fulfillment while ChatGPT securely passes order details.
• OpenAI says results are unsponsored and it will collect a small fee only on completed orders, with terms undisclosed and no added cost to users.
• Support for more than one million Shopify merchants, including brands such as Glossier and Skims, is described by OpenAI as coming soon, and the company says it plans to expand availability and add a shopping cart.
• OpenAI is open‑sourcing its Agentic Commerce Protocol built with Stripe to enable broader integrations, and Etsy and Shopify shares jumped after the announcement.