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OpenAI Launches In‑Chat Apps for ChatGPT, Opens Apps SDK Preview

A preview Apps SDK opens the door to account‑aware services inside chat, with an app directory plus monetization guidance still pending.

Overview

  • Starting today, ChatGPT can run third‑party apps inside conversations, with initial partners including Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow.
  • OpenAI says more integrations are slated in the coming weeks, naming DoorDash, OpenTable, Target, and Uber as upcoming additions.
  • Apps can render interactive interfaces, trigger actions, display video, and support direct login to existing user accounts via the Model Context Protocol.
  • ChatGPT can suggest relevant apps based on context or accept explicit invocations by name, as shown in demos with Canva creating designs and Zillow presenting a browsable Pittsburgh housing map.
  • Developers get access to the Apps SDK in preview now, with app submissions and a public directory planned for later this year, and OpenAI noted 800 million weekly ChatGPT users and 4 million developers building on its tools.