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OpenAI Launches In‑Chat Apps for ChatGPT and a Developer SDK

A preview SDK built on the Model Context Protocol signals a staged rollout with initial in‑chat experiences now plus submissions and monetization later this year.

Overview

  • Users outside the European Union on Free, Go, Plus, and Pro plans can invoke partner services inside conversations starting today.
  • Launch integrations include Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow, with DoorDash, OpenTable, Target, Uber, and others slated to follow.
  • Apps are summoned by name and can render interactive interfaces such as maps, carousels, playlists, and videos directly in the chat.
  • Developers get an Apps SDK preview built on the Model Context Protocol, with a review process, public directory, and monetization details to arrive later; OpenAI touts reach to a reported 800 million weekly users.
  • First‑time use requires account sign‑in and explicit permissions with data‑sharing transparency, and OpenAI also introduced AgentKit to let teams build and deploy autonomous AI agents.