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OpenAI Launches In-Chat Apps for ChatGPT, Unveils Preview SDK

The update shifts ChatGPT toward a platform model by embedding third-party experiences directly into conversations.

Overview

  • Partner apps are live now for logged-in users outside the EU across Free, Go, Plus, and Pro, including Spotify, Canva, Coursera, Zillow, Figma, Booking.com, and Expedia.
  • Users can invoke apps by name, see interactive interfaces inside the chat, trigger actions, and get app suggestions when they are contextually helpful.
  • Developers can start building with a preview Apps SDK built on the Model Context Protocol, with submissions, reviews, a public directory, and monetization slated for later this year.
  • First-use permission prompts and clear data-sharing disclosures are required, and users can link existing accounts to access personalized or premium features within ChatGPT.
  • OpenAI cites reach of about 800 million weekly users to entice developers, and it plans additional integrations and instant checkout via an Agentic Commerce Protocol.