Overview

• ChatGPT's new shopping functionality is now available worldwide for all user tiers, including Free, Plus, Pro, and logged-out users.
• The feature offers organic, non-sponsored product recommendations based on structured metadata like pricing, reviews, and descriptions from third-party sources.
• Users can shop across categories such as fashion, beauty, home goods, and electronics, with options tailored to their queries using natural-language prompts.
• OpenAI plans to integrate memory-based personalization for tailored recommendations, though this will be unavailable in some European countries due to privacy regulations.
• The rollout positions ChatGPT as a competitor to Google and ecommerce platforms, with OpenAI exploring potential affiliate revenue and tasteful advertising models in the future.