Overview

• Two 30-second films, ‘Pull-up’ and ‘Cooking,’ depict practical uses such as workout planning and meal preparation.
• The buy spans linear TV, streaming, paid social and out-of-home across the United States, Britain and Ireland, with PHD handling media.
• Creative was developed by OpenAI’s in-house team with Isle of Any and directed by Miles Jay, with out-of-home photography by Samuel Bradley.
• OpenAI says ChatGPT now reaches more than 700 million weekly users.
• A recent job posting to build internal paid-media tools has fueled industry speculation about potential ad-technology initiatives.