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OpenAI Launches Conversational Shopping in ChatGPT

The new feature offers personalized recommendations, ad-free results, and direct purchase links for global users, with memory-based personalization in development.

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OpenAI logo is seen in this illustration taken May 20, 2024. REUTERS/Dado Ruvic/Illustration/File Photo/File Photo
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Overview

  • ChatGPT now supports shopping for fashion, beauty, home goods, and electronics, providing personalized recommendations, pricing comparisons, reviews, and direct buy links.
  • The feature is available globally to Plus, Pro, Free, and logged-out users, with memory-based personalization restricted in regions with stricter privacy laws such as the EU and UK.
  • Shopping results are ad-free and determined independently using structured third-party metadata, with no affiliate kickbacks to OpenAI.
  • Plans are underway to integrate retailer product feeds directly into ChatGPT to ensure accurate and up-to-date listings.
  • OpenAI reported over a billion searches on ChatGPT last week, highlighting the platform’s rapid growth and evolving role in online search and commerce.