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1h ago

OpenAI Launches ChatGPT Go in India at ₹399, Shifts Subscriptions to Rupee Pricing

India is OpenAI’s test market for localized pricing to broaden access.

ChatGPT Go is the company’s latest subscription tier.
ChatGPT logo is seen in this illustration taken, January 22, 2025. REUTERS/Dado Ruvic/Illustration/ File Photo
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OpenAI launches ChatGPT Go in India at Rs. 399 with UPI payments and 10× higher limits.

Overview

  • OpenAI says ChatGPT Go launches in India first at ₹399 per month, with expansion to other countries to follow.
  • Go raises limits over the free tier by 10× for messages, image generations and file uploads, and it doubles memory length.
  • Indian subscribers now see prices in INR across tiers and can pay via UPI for the first time.
  • ChatGPT Plus is listed at ₹1,999 per month, while Pro pricing is reported as ₹19,999 by Hindustan Times and ₹19,900 by Republic World.
  • Republic World estimates the rupee localization makes some plans roughly 14% costlier than prior dollar billing and says the change extends to Team and Business plans.