Overview
- On Tuesday, Nov. 10, OpenAI introduced Businesses in ChatGPT in beta, including a Business Hub for companies to claim and verify profiles and a Business Agents feature that is initially available to eligible U.S. e‑commerce and online service firms.
- Business Hub lets verified companies update key details, upload product feeds with pricing and availability, and connect Shopify stores while giving aggregated engagement metrics such as mentions, profile views, and website clicks.
- Business Agents provide a separately labeled chat that users can open from a business profile to ask about products and compare options, but OpenAI retains control of agent deployment and does not let companies host their own agents.
- OpenAI will not share individual user conversations; the platform gives companies only aggregated insights above reporting thresholds and may withhold low‑volume counts to protect privacy.
- OpenAI offers both an organic Business Agent experience and a labeled sponsored placement for ChatGPT Ads, a beta-free rollout that may become paid later and could reshape third‑party AI visibility tools and enterprise distribution strategies.