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OpenAI Kills Ad-Like Prompts, Refocuses ChatGPT Under ‘Code Red’ as New Model Looms

The reset follows Google’s Gemini 3 gains that challenged ChatGPT’s lead.

Overview

  • OpenAI disabled app suggestions that resembled ads after subscriber backlash, with chief researcher Mark Chen admitting the rollout fell short and promising better controls.
  • ChatGPT head Nick Turley said there are no live ads or ad tests in ChatGPT and that any future advertising would be handled carefully if pursued.
  • An internal 'code red' memo instructed teams to focus on improving ChatGPT and to delay other projects, including early advertising initiatives, according to reports.
  • Multiple outlets report OpenAI is accelerating a GPT-5.2 release, possibly as soon as December 9, though the date and claims of outperforming Gemini 3 are unconfirmed.
  • OpenAI highlighted enterprise momentum — 8x growth in ChatGPT message volume since November 2024 and rising use of custom GPTs — even as analysts flag massive funding needs and Google’s scale advantages.