Overview
- OpenAI has resumed internal planning for advertising in ChatGPT, with discussions reported on formats that could appear inside or alongside AI responses, according to The Information as cited by India Today.
- Any rollout is described as cautious and tightly controlled with clear labeling, and no live ads have been launched or publicly tested yet.
- Some reports point to a possible debut as early as early 2026, though the company has not confirmed timing or specific placements.
- CEO Sam Altman has voiced reservations that ads could erode user trust and said Google’s earlier focus on search left an opening, setting up potential competition with Google and Meta for advertiser budgets.
- Context from recent coverage notes ChatGPT’s 800 million weekly users with about 35 million subscribers, OpenAI’s large infrastructure plans reportedly totaling $115 billion by 2029, and leadership including CFO Sarah Friar signaling the company is weighing an ads model after tweaking shopping features in December.