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OpenAI Halts Ad-Like Suggestions, Denies Ads as ‘Code Red’ Speeds Next ChatGPT Upgrade

OpenAI is refocusing on ChatGPT quality in response to Google’s Gemini 3 gains.

Overview

  • OpenAI disabled in-chat app suggestions that users said looked like ads, with chief research officer Mark Chen admitting the rollout “fell short” and promising better precision and user controls.
  • Head of ChatGPT Nick Turley said there are no live ad tests in ChatGPT and that circulating screenshots labeled as ads are either inaccurate or not advertisements.
  • Reports say OpenAI is preparing to launch GPT-5.2 as early as December 9 after an internal ‘code red,’ with internal evaluations claiming it outperforms Gemini 3, though the company has not confirmed details publicly.
  • New company data shows enterprise usage surging, including an 8x increase in ChatGPT message volume since November 2024, 36% U.S. business penetration for ChatGPT Enterprise, and a 19x rise in custom GPTs now accounting for one-fifth of enterprise messages.
  • The push comes as Google’s Gemini 3 posted benchmark wins over ChatGPT and rapidly grew distribution, sharpening competitive pressure alongside OpenAI’s heavy infrastructure commitments and funding needs highlighted by analysts.