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OpenAI Halts Ad-Like Prompts, Refocuses ChatGPT Under ‘Code Red’

The shift follows mounting pressure from Google’s Gemini gains alongside investor skepticism over OpenAI’s spending.

Overview

  • OpenAI turned off app suggestions that users mistook for ads, with chief research officer Mark Chen acknowledging the rollout "fell short" and pledging better precision and user controls.
  • Head of ChatGPT Nick Turley said there are no live ad tests in ChatGPT and that circulating screenshots labeled as ads are either not real or not advertisements.
  • CEO Sam Altman issued an internal "code red" directing teams to prioritize ChatGPT’s core quality and delay other initiatives, including early advertising efforts.
  • Rival pressure has intensified after Google’s Gemini 3 outperformed ChatGPT on many benchmarks, with reported gains to roughly 650 million users and higher time per visit than ChatGPT in recent analytics.
  • Analysts highlight financing risks, with HSBC estimating OpenAI may need about $200 billion over four years, as market sentiment tilts toward Alphabet and away from firms tied to OpenAI’s growth story.