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OpenAI Extends Ghibli-Style AI Art Feature to Free Users Amid Ongoing Copyright Concerns

The viral feature, now available with rate limits, faces criticism over copyright, ethics, and its impact on traditional artistry, while Studio Ghibli considers potential legal action.

President Donald Trump enjoying his tea in a Ghibli-style photo
Gibli-style AI portraits went viral for their dreamy look.
Ved (Ranbir Kapoor) and Tara (Deepika Padukone) get a Ghibli makeover in a scene from Tamasha (2015).
Ghibli-style avatars of Prime Minister Narendra Modi, Shashi Tharoor and Ajit Pawar.

Overview

  • OpenAI's GPT-4o model now allows free-tier users to generate Studio Ghibli-style images, with rate limits introduced to manage high demand.
  • The feature has sparked widespread backlash from fans, artists, and legal experts citing copyright infringement and ethical concerns.
  • Studio Ghibli co-founder Hayao Miyazaki has previously condemned AI-generated art, calling it an 'insult to life itself.'
  • Legal experts suggest OpenAI’s use of Ghibli’s distinctive style could lead to trademark infringement lawsuits, though no legal action has been taken yet.
  • The controversy has reignited broader debates about AI's role in creative industries, highlighting tensions between technological innovation and artistic integrity.