Overview
- The Information reports that employees are experimenting with model tweaks to surface sponsored information more prominently when users show purchase intent.
- Design concepts under discussion include a clearly labeled sidebar that displays paid placements alongside the main response.
- Internal guidance stresses restraint, with ads shown only after a conversation progresses to specific triggers rather than appearing at the outset.
- A travel-planning example describes non-ad recommendations first, with sponsored tour options appearing only after a user clicks a related link.
- An OpenAI spokesperson said any ad work depends on improving capability and maintaining trust, and no rollout or policy has been announced.