Overview
- OpenAI announced on Wednesday that it rolled ChatGPT Ads into 26 more countries, raising the total to 89 markets where the ad product is available.
- Ads will appear only to users on the Free and Go plans while Plus, Pro and Enterprise subscribers keep an ad-free experience.
- OpenAI said the ad unit reached roughly a $1 billion annualized run rate by August and that more than 100,000 advertisers have run campaigns on the platform.
- Separately, OpenAI is making advanced models including GPT‑6 Astra available through Google Cloud’s Model Garden and marketplace, letting businesses buy models through cloud contracts after ending exclusive distribution with Microsoft earlier in 2026.
- Key operational details remain limited because OpenAI has not published full information on auction mechanics, targeting rules, frequency caps or independent measurement even as self-serve Ads Manager and technology partners offer advertisers entry to the platform.