Overview
- OpenAI announced on Oct. 21, 2026 that it added 26 countries to ChatGPT Ads, taking the product's footprint to 89 markets worldwide.
- Ads will appear only to Free and Go plan users while Plus, Pro and Enterprise subscribers continue to receive an ad-free experience.
- OpenAI says the ad product scaled rapidly, reaching about a $1 billion annualized run rate by August and attracting more than 100,000 advertisers.
- The company is also selling its advanced models, including GPT-6 Astra and Codex, through Google Cloud's Model Garden and AWS to open new enterprise sales channels.
- Independent tests found advertisers can target by email, phone number or device identifier and inject placements into sessions, and OpenAI has not fully disclosed auction rules, frequency limits or how prompt-based targeting is logged, raising transparency and privacy questions for users and regulators.