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2h ago

OpenAI Embeds Third-Party Apps Inside ChatGPT With New Platform

The rollout reaches non‑EU users today alongside an MCP‑based Apps SDK preview, with app submissions, a public directory and monetization slated for later this year.

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Sam Altman
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© Kyle Grillot/Bloomberg via Getty Images

Overview

  • Initial integrations are live from Spotify, Canva, Zillow, Booking.com, Expedia, Coursera and Figma, with more partners like DoorDash and Uber planned.
  • Users can invoke services by name or let ChatGPT surface them contextually, with interactive UIs, maps, carousels and even embedded video appearing directly in the chat.
  • The first use of any service triggers a clear consent flow and account connection, and OpenAI says developers must collect only minimal data and be transparent about permissions.
  • Access is available now to logged‑in Free, Go, Plus and Pro users outside the EU, with regional expansion to follow pending OpenAI’s timeline.
  • Developers can start building via the open‑source Apps SDK built on the Model Context Protocol, as OpenAI pitches reach to roughly 800 million weekly ChatGPT users and readies Instant Checkout and an agentic commerce protocol for future monetization.