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OpenAI Buys Fintech Startup Roi to Bolster Personalized Consumer AI

The acqui-hire signals OpenAI’s pivot toward personalized consumer software with explicit privacy safeguards.

Overview

  • Roi will wind down operations and shut its consumer app on October 15, 2025.
  • The company said OpenAI will not receive users’ financial data and that the data will be permanently deleted after shutdown.
  • TechCrunch reports only CEO Sujith Vishwajith will join OpenAI, and the financial terms were not disclosed.
  • The deal aligns with OpenAI’s push to build consumer-facing, adaptive products through targeted acqui-hires such as Statsig, Rockset, Context.ai, and Crossing Minds.
  • Founded in 2022, New York-based Roi raised about $3.6 million and built an AI-driven personal finance app focused on highly tailored user experiences.