OpenAI Books 60-Second Super Bowl LX Ad for Second Consecutive Year
The purchase signals a stepped-up consumer push in a benchmark-driven race facing skeptical consumers.
Overview
- OpenAI secured a one-minute spot on NBC’s Super Bowl LX broadcast, returning after its 2025 debut.
- Thirty-second Super Bowl placements top $8 million this year, and OpenAI has not disclosed the price paid for its slot.
- Google’s latest Gemini outscored ChatGPT on multiple benchmarks late last year, prompting an OpenAI update that narrowed the gap.
- ChatGPT serves more than 800 million weekly users, yet Pew Research reports about half of U.S. adults feel more concerned than excited about AI.
- AI marketers lifted 2025 U.S. TV spend to $333.6 million, with Anthropic investing about $16.5 million to promote Claude and emphasize its “Keep Thinking” positioning.