Overview
- Ads will appear for free users and the new ChatGPT Go tier, while Plus, Pro, Business and Enterprise remain ad-free.
- Sponsored placements will sit below AI answers, be clearly labeled and tied to the conversation, and can enable direct links or chats with advertisers.
- OpenAI says ads will not influence model outputs, it will not sell conversation contents to advertisers, and users can opt out of personalization or delete ad-related data.
- The company outlines safeguards that exclude ads for users under 18 and block promotions in sensitive areas such as physical or mental health and political topics.
- The pilot starts in the United States; OpenAI presents advertising as a revenue lever after reporting 2025 annualized revenue above $20 billion and roughly 1.9 GW of compute, while specifics of targeting signals remain undisclosed.