Overview
- The limited test targets adult users in the United States on the free tier and the new ChatGPT Go plan.
- Plus and higher-priced subscriptions, including Pro and Enterprise, remain ad-free.
- OpenAI says ads will be clearly marked, model answers will not be influenced, and chat histories or user data will not be sold to advertisers.
- Initial designs show sponsored blocks appearing after responses, with settings to turn off personalized targeting.
- The shift aims to finance costly data-center investments under a freemium approach, prompting warnings about user trust and advertiser leverage, with no timeline yet for expansion beyond the U.S.