Overview
- The initial rollout in the U.S. targets free users and the new $8‑per‑month ChatGPT Go tier, while Plus, Pro, Business and Enterprise remain ad‑free.
- Promotions appear as separate "Sponsored" modules below ChatGPT answers, and OpenAI says paid placements will not influence the model’s responses.
- Users can turn off conversation‑based ad personalization and clear ad data, with OpenAI pledging not to sell user information.
- Ads are automatically blocked in health, mental‑health and political contexts, and users under 18 do not see ads based on self‑reported age or an age‑prediction model.
- Analysts estimate first‑year ad revenue in a roughly $2–7 billion range, a material offset to high compute and R&D costs as OpenAI leans into monetization amid competitive pressure and recent ad‑industry hires.