Overview
- Full-screen onboarding on Android signals ads are arriving for free users and $8 ChatGPT Go subscribers, displayed as a clearly labeled Sponsored block beneath answers.
- A new Ads controls settings page lets users delete ad data, turn off personalization, see why an ad appeared, hide or report a placement, or ask ChatGPT about it.
- OpenAI says ads will not change responses, conversations are not shared with advertisers, and user data will not be sold, though current chat context can shape relevance.
- Initial buying is restricted to select enterprise partners with no self-serve tool, early February tests are planned, and reporting starts with impressions and clicks only.
- OpenAI is targeting about a $60 CPM, and ads will not show for Plus, Pro, Business, and Enterprise subscribers or for users under 18.