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OpenAI Appoints Fidji Simo as CEO of New Applications Division

The Instacart CEO will lead OpenAI's efforts to scale its business operations and bring AI research to market, reporting directly to Sam Altman.

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OpenAI has hired Instacart CEO Fidji Simo, seen here, to head a new Applications division that will include all of the company's product offerings and business operations. She will report directly to OpenAI CEO Sam Altman.
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Overview

  • Fidji Simo, Instacart CEO and former Facebook executive, has been named CEO of OpenAI's newly formed Applications division.
  • The Applications division will focus on operationalizing OpenAI's research to deliver real-world benefits and scale traditional company functions.
  • Simo joined OpenAI's board in 2024 and will officially transition into her new role after stepping down from Instacart later this year.
  • The announcement follows OpenAI's decision to maintain nonprofit oversight while restructuring as a public benefit corporation.
  • OpenAI continues to face competitive and legal challenges from co-founder Elon Musk's xAI, which opposes its for-profit initiatives.