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OpenAI and Jony Ive Forge Ahead with AI Hardware Despite Trademark Lawsuit

OpenAI has removed public references to the 'io' brand following a court order from hearing-device startup iyO.

This image appeared above the project announcement on OpenAI.com
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Overview

  • The $6.5 billion acquisition of Jony Ive’s io remains intact and the design team has merged with OpenAI’s San Francisco research unit.
  • A June trademark complaint from iyO, a Google X–spun hearing-device startup, prompted removal of all io mentions from OpenAI’s website and social channels.
  • Ive’s spokesperson called the lawsuit “utterly baseless” and both parties are preparing to contest the complaint in court.
  • OpenAI and Ive are developing a screenless, voice-activated AI “companion” device targeted for a 2026 debut.
  • The partners have set an internal goal to produce approximately 100 million units to integrate the AI hardware into everyday life.