Overview
- OpenAI rolled out the feature on Friday, October 2, 2026, letting ChatGPT users upload a selfie or full‑body photo to see AI‑generated images of clothes or accessories on their own body.
- The tool works from ChatGPT shopping results or from a screenshot of any website and also helps assemble outfits, save favorites, find alternatives, and search for celebrity‑inspired looks.
- OpenAI and reporters stress the images are simulations that cannot guarantee fit or correct sizing, so shoppers should still check retailer measurements and product details before buying.
- Uploaded photos may be used to train OpenAI models unless users opt out, creating data‑protection concerns about how personal images and biometric‑style data are stored and used.
- The launch positions OpenAI against Google, Amazon and Zalando by bundling search, styling and try‑on, while security researchers warn the same automation could be repurposed to automate fraud or attacks on online shops.