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OpenAI Acquires Jony Ive’s Startup io for $6.5B to Develop AI-Powered Devices

The collaboration aims to create a screenless, AI-first device by 2026-2027, challenging Apple's dominance in personal technology.

© Raymond Wong / Gizmodo
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Overview

  • OpenAI has purchased Jony Ive’s design startup io for $6.5 billion, marking its largest acquisition to date.
  • The partnership between OpenAI CEO Sam Altman and former Apple designer Jony Ive focuses on creating innovative AI-powered hardware.
  • The planned device is expected to be screenless, emphasizing intuitive AI-first experiences and contextual awareness.
  • OpenAI intends to ship 100 million units of the new device rapidly, signaling its ambitious vision for the product’s adoption.
  • The move increases pressure on Apple to innovate as it faces a potential competitor aiming to redefine personal technology.